Newsletter Symbolically Speaking June 2009
Posted on 12. Jun, 2009 by Pearl in Newsletters
Is the market “Pink and Fluffy”?
Symbolically Speaking, I know the market is “Pink”. Literally I sit here using my LG X100 “Pink” Netbook. It’s compact weighs less than one kg and easily fits into my handbag.
Is the market “Fluffy”? Well it depends on who you ask. To some (men) it may be cloudy or confusing. Whereas, men think with grey matter, women really know what does matter!
When developing a marketing strategy plan, you need to know and understand your market. The pink market that I always call “W2W” - woman to woman is a relationship based market.
The importance of communication when marketing to women is underestimated by some marketers. You see it’s about speaking to your target market in a different way.
To know your market you need to understand that women:
- Are often responsible for buying 80% of household goods
- Ask more questions before deciding
- Are more brand loyal
- Need retail therapy
- Speak to their friends
- Buy cars
- Need more shoes …
“Is the market “Pink and Fluffy”?
Women can wear the pants but how many men can wear pink stilettos?
Till next month,
Pearl Seigel
PS: Visit the Women’s Show in Johannesburg, Coca-Cola Dome from
26-28 June 2009 http://www.thewomensshow.co.za
